Sandra Hanchard - Senior Analyst

Sandra Hanchard is a Senior Analyst for Hitwise Asia Pacific. In this role, Sandra analyses the trends affecting businesses online and works with Hitwise clients to identify opportunities and threats to online business growth. Sandra writes Insight Reports on diverse industries including retail, travel, financial services, government and social networking. This coverage includes the impact of web 2.0 in connecting businesses and consumers.

Sandra's expertise in the online commerce landscape has been quoted extensively in the press, including Fairfax, News, AFR, BRW as well publications in New Zealand, Singapore and Hong Kong. She is also a guest columnist for trade publications such as Marketing Magazine, Online Banking Review and Inside Retailing. Sandra is regularly invited to speak at industry events.

Visit Sandra's Weblog.