U.S. Visits to YouTube Increased 26 Percent Year-over-Year

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U.S. Visits to YouTube Increased 26 Percent Year-over-Year
Overall category visits down 9 percent, time spent up 6 percent

NEW YORK, NY – June 25, 2008 – YouTube accounted for 75.43 percent of all U.S. visits in May 2008 according to Hitwise. Among a custom category of 63 online video websites, MySpaceTV received the second highest percentage of visits with 9.01 percent followed by Google Video with 3.73 percent.

The Online Video category accounted for 1.14 percent of all U.S. Internet visits in May 2008, a decline of 9 percent compared to May 2007. Despite the decrease in U.S. visits, the amount of time spent on the websites increased 6 percent for the week ending May 31, 2008.

Top 5 Online Video Websites ranked by Market Share of U.S. Visits

Rank	Name	Domain	May-08	May-07	Percent Change
1	YouTube	www.youtube.com	75.43%	59.95%	26%
2	MySpaceTV	www.myspacetv.com	9.01%	16.06%	-44%
3	Google Video	video.google.com	3.73%	7.80%	-52%
4	Yahoo! Video	video.search.yahoo.com	1.92%	2.77%	-31%
5	Veoh	www.veoh.com	1.13%	0.86%	32%

Source: Hitwise
Note - the Hitwise data is based on a custom category of 63 of the leading online video specific websites ranked by U.S. market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites which could be reported on separately.

“YouTube continues to be the main destination for consumers to find and view online videos,” said Heather Dougherty, director of research, Hitwise. “The majority of searches driving traffic to the website are for the YouTube brand highlighting their prominence and strong brand awareness in the video arena.”

New and Returning

In May 2008, YouTube received 82 percent of its visits from returning visitors. Among the top five online video websites by market share, MySpaceTV and Google Video followed with 64 and 54 percent, respectively, of traffic returning from within the previous 30 days.

Market Share of U.S. Traffic from New and Returning Visitors for May 2008 - Ranked by Returning Visitors

Rank	Name	Domain	Returning	New
1	YouTube	www.youtube.com	82%	18%
2	MySpaceTV	www.myspacetv.com	64%	36%
3	Google Video	Video.google.com	54%	46%
4	Yahoo! Video	Video.search.yahoo.com	51%	49%
5	Veoh	www.veoh.com	48%	52%

Source: Hitwise
Note - a returning visitor is defined as a user that has visited the site in the past 30 days from the Hitwise sample of 10 million U.S. Internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.