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BackGoogle Continues Ascent, Close to 71 Percent of U.S. Searches in July 2008
Google and Ask.com up 10 percent year-over-year
NEW YORK, NY - August 12, 2008 - Google accounted for 70.77 percent of all U.S. searches in the four weeks ending July 26, 2008, Hitwise announced today. Yahoo! Search, MSN Search and Ask.com each received 18.65, 5.36 and 3.53 percent respectively. The remaining 47 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.69 percent of U.S. searches.
Percentage of U.S. Searches Among Leading Search Engine Providers
|
| Domain |
Jul-08 |
Jun-08 |
Jul-07 |
| www.google.com |
70.77% |
69.17% |
64.35% |
| search.yahoo.com |
18.65% |
19.62% |
22.13% |
| search.msn.com |
5.36% * |
5.46% * |
8.79% * |
| www.ask.com |
3.53% |
4.05% |
3.21% |
| Note: Data is based on four week rolling periods (ending 7/26/2008, 6/28/2008, 7/28/2007 from the Hitwise sample of 10 million U.S. Internet users. * - includes executed searches on Live.com and MSN Search but does not include searches on Club.Live.com. |
Google an Increasing Source of Traffic to Key U.S. Industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing July 2008 to July 2007, Entertainment, Business and Finance, Sports, Online Video and Social Networking categories showed double digit increases in their share of traffic coming directly from search engines.
U.S. Category Upstream Traffic from Search Engines and Google – July 2008
|
| Category |
Percent of Category Traffic from Search Engines, July-08 |
Percent Change in Share of Traffic From Search Engines, July-08 – July-07 |
Percent of Category Traffic from Google, July-08 |
Percent Change in Share of Traffic From Google, July-08 – July-07 |
| Health and Medical |
45.14% |
3% |
31.42% |
9% |
| Travel |
34.79% |
8% |
25.60% |
23% |
| Shopping and Classifieds |
25.13% |
1% |
17.49% |
12% |
| News and Media |
20.99% |
2% |
14.84% |
12% |
| Entertainment |
23.53% |
11% |
16.04% |
24% |
| Business and Finance |
18.71% |
11% |
12.82% |
27% |
| Sports |
13.31% |
11% |
9.38% |
21% |
| Online Video* |
30.01% |
34% |
21.89% |
57% |
| Social Networking* |
16.68% |
23% |
10.76% |
38% |
All figures are based on U.S. data from the Hitwise sample of 10 million Internet users.
* denotes custom category
|
About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,500 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise’s patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.
Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.
