Archive: 2007 |
2006 |
2005 |
Back'MySpace' The Top US Search Term in 2006 Among All Websites
Las Vegas and Hawaii Top Searched Destinations
NEW YORK, NY - January 24, 2007 - Today, Hitwise, the world's leading online competitive intelligence service, announced the top search terms for 2006. These search terms reported on represent a non-aggregated look at the most popular US queries that send traffic to specific websites across all major search engines. The tables below are based on a 52 week average of industry search terms for 2006 from the following Hitwise categories: All US Categories overall, Entertainment - Movies, Sports, Entertainment - Television, Travel and Lifestyle - Fashion.
"Search term data is the closest proxy for what is on the minds of Internet user's, and is a great measure of brand equity," said Bill Tancer, general manager of global research at Hitwise. "For example MySpace saw tremendous growth in traffic in 2006 which is a reflection of the increased brand equity for MySpace. MySpace related search terms accounted for half of the top 10 search terms to all sites in 2006."
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2006 Top US Searches
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Top Search Terms Among All Categories
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Top Search Terms Among Entertainment - Movie Category Websites
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Top Search Terms Among Sports Category Websites
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Rank
|
Search Term
|
Share
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Rank
|
Search Term
|
Share
|
Rank
|
Search Term
|
Share
|
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1
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myspace
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0.63%
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1
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imdb
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0.96%
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1
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espn
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1.37%
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2
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myspace.com
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0.41%
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2
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netflix
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0.93%
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2
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nascar
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0.66%
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3
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ebay
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0.33%
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3
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movies
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0.76%
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3
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espn.com
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0.64%
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4
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yahoo
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0.23%
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4
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blockbuster
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0.56%
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4
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nfl
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0.62%
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5
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mapquest
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0.21%
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5
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fandango
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0.37%
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5
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nfl.com
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0.59%
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6
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www.myspace.com
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0.18%
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6
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harry potter
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0.24%
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6
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nascar.com
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0.50%
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7
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yahoo.com
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0.15%
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7
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netflix.com
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0.23%
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7
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cabelas
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0.45%
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8
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my space
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0.14%
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8
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movie times
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0.23%
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8
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fantasy football
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0.37%
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9
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myspace layouts
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0.14%
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9
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hollywood video
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0.21%
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9
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nba
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0.35%
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10
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lyrics
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0.09%
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10
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regal cinemas
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0.18%
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10
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mlb
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0.31%
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Note: rankings based on a 52 (non-rolling) weekly industry search term report. The search terms sending traffic to the Adult category have been excluded from the sample. Data is based from sample of 10 million US Internet users.
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Source: Hitwise
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2006 Top US Searches
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Top Search Terms Among
Television Category Websites
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Top Television Show Search Terms
Among Television Category Websites
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Top Athlete Search Terms
Among Sports Category Websites
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Rank
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Search Term
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Share
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Rank
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Search Term
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Share
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Rank
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Search Term
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Share
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1
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weather
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0.98%
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1
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american idol
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0.40%
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1
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michael jordan
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0.03%
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2
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espn
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0.71%
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2
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deal or no deal
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0.29%
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2
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barbaro
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0.02%
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3
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weather.com
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0.57%
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3
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days of our lives
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0.27%
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3
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danica patrick
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0.02%
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4
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qvc
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0.56%
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4
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oprah
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0.21%
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4
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maria sharapova
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0.02%
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5
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cnn
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0.55%
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5
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dancing with the stars
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0.20%
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5
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lebron james
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0.02%
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6
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nick.com
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0.49%
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6
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lost
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0.17%
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6
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jeff gordon
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0.01%
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7
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disney channel
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0.44%
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7
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smallville
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0.16%
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7
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cristiano ronaldo
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0.01%
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8
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cartoon network
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0.41%
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8
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charmed
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0.11%
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8
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tiger woods
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0.01%
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9
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food network
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0.40%
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9
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passions
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0.10%
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9
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sebastian telfair
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0.01%
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10
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american idol
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0.40%
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10
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wheel of fortune
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0.09%
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10
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tony stewart
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0.01%
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Note: rankings based on a 52 (non-rolling) weekly industry search term report. The search terms sending traffic to the Adult category have been excluded from the sample. Data is based from sample of 10 million US Internet users.
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Source: Hitwise
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2006 Top US Searches
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Top Search Terms Among
Travel Category Websites
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Top Destination Search Terms
Among Travel Category Websites
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Top Search Terms Among
Lifestyle - Fashion Category Websites
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Rank
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Search Term
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Share
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Rank
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Search Term
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Share
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Rank
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Search Term
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Share
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1
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hotels.com
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0.54%
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1
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las vegas
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0.20%
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1
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old navy
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1.76%
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2
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hotels
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0.48%
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2
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six flags
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0.15%
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2
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hollister
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1.37%
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3
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holiday inn
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0.37%
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3
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walt disney world
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0.11%
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3
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victoria secret
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1.10%
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4
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disneyland
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0.22%
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4
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universal studios
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0.11%
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4
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american eagle
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1.05%
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5
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las vegas
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0.20%
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5
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hawaii
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0.10%
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5
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gap
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1.01%
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6
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motel 6
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0.18%
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6
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cedar point
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0.10%
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6
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prom dresses
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1.01%
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7
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best western
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0.18%
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7
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grand canyon
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0.09%
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7
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aeropostale
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0.79%
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8
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disney world
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0.18%
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8
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wisconsin dells
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0.07%
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8
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abercrombie
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0.75%
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9
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marriott
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0.16%
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9
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dollywood
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0.07%
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9
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lane bryant
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0.65%
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10
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days inn
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0.16%
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10
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yellowstone national park
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0.07%
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10
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victoria's secret
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0.61%
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Note: rankings based on a 52 (non-rolling) weekly industry search term report. The search terms sending traffic to the Adult category have been excluded from the sample. Data is based from sample of 10 million US Internet users.
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Source: Hitwise
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About Hitwise
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.
Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at www.hitwise.com/datacenter.
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